After graduating high school in 2007, Laci began working at her dad’s motorcycle shop learning everything she could about running a successful company and what it takes to be an entrepreneur. To bridge the gap in the shop’s off-season, she suggested bringing in some clothing to add to the parts and accessories section of the store. The choices she made did really well and they started selling like crazy.
Spending time in her dad’s shop gave Laci the confidence and the business knowledge she needed to branch out on her own. Laci opened The Rage in downtown Mena, Arkansas in April of 2010. At the young age of 21 Laci had discovered her eye for what’s in style and her natural ability to run a business.
Geared toward the southern, preppy and cost-conscious consumer, The Rage quickly became “all the rage” in downtown Mena and landed Laci on the state’s “20 In Their 20's” list. Additionally, Laci and The Rage were listed at #1578 on Inc.com’s List of the fastest growing companies in America. That’s in the top 30% of all American companies, with a growth rate of 239% over the last three years. That’s HUGE.
Laci’s next step in her career became clear when she visited Nashville for the first time in 2014. She fell in love with city’s beautiful scenery, its supportive, encouraging culture and the southern hospitality. Nashville had the feel of a big city, but not too big — and she couldn’t get enough of it. She made the decision to move to Music City and open a new division of her company.
Revv opened in Nashville’s Hillsboro Village on August 5, 2015. The brand is catered to an edgier kind of girl, is aligned with the Nashville vibe and directly reflects Laci’s personal style. Revv’s branding portrays a high-end, sophisticated look offering outfit options for any occasion with an affordable price tag.
Revv has seen great success in the past year from tourists and locals alike. From personal experience, I can tell you that when you walk in your first thought might be, “Oh, this is going to be expensive.” But it’s not. The items in Revv are high quality, on trend and very affordable. When launching Revv, Laci took great care in her decisions ensuring every aspect of the branding was on point. From the brands she carries to the signage, logos and bags all the way down to the hangers she purchased, her attention to detail is evident.
Laci never set out to start a career in women’s retail but was lead into the industry by her passion for business. She has been guided along the way by family members and mentors who have offered valuable advice. Throughout her journey, Laci has continued to learn, grow and better herself and her business. She was recently selected out of many candidates to become a member of the Entrepreneurial Organization. The EO is an organization of about 200 people of which Laci is the youngest, and offers a rigorous course comparable to an MBA program.
Because of her background in business Laci is heavily involved in all aspects of the daily operations. Each day holds a different set of tasks including designing apparel or cell phone cases, communicating with the shipping department, setting goals for her team, posing for photo shoots, maintaining the brand’s online presence, buying new inventory — the list is endless. When determining what product goes into Laci’s stores, she looks to the street styles in Nashville and in other cities as she travels. She puts together Snapchat polls to see what her customers respond to and keeps detailed notes of which social posts have the highest engagement. She then studies them to note whether the post featured a shirt or a skirt, a jacket or shoes, whether the model is blonde or brunette, the time of day it was posted all the way down to the lighting and photo edits. Once she discovers a pattern, she repeats it and modifies to fit the needs of the business.
Laci offers her advice to those considering starting a business of their own -
In a tourist town full of kitchy knick-knacks, Laci and her general manager and go-to girl, Ally Barrett are excited to introduce the newest addition to the empire — The Nash Collection. The Nash Collection is a breath of fresh air for those looking for a Nashville souvenir that won’t end up collecting dust on the TV cabinet. The collection features ball caps and trucker hats in various colors with “N A S H” across the front in bold, capital letters. They scream local pride while remaining accessible to an out-of-towner wanting to remember their trip to Music City. The collection took off immediately, averaging 10–12 hats a day in the first 4 days and hit upwards of 400 units in the first 8 weeks of business.
As you can imagine, Laci stays busy with The Rage, Revv, and the launch of The Nash Collection. But when she’s not at The Rage’s warehouse, doing photo shoots or dreaming up her next design (or business idea, because let’s be honest, we all know she has one), you can find her at the lake, or by any body of water.
You may also find her sipping on a margarita at Saint Anejo wishing they were still 2 for 1 (We’re talking to you, Saint Anejo.), or shopping online. She’s currently crushing on the fall lines from Dolce Vita, Steve Madden and Chaser.
Though Laci makes sure to take time to get away, her business remains her top priority.
The Rage continues to grow, Revv is picking up a steady momentum and The Nash Collection — well, that took off quicker than I think anyone could have predicted. Laci and her team are excited to share what’s in store (literally. Shop via the links below!) and are looking forward to many more successful years.
Keep up with Laci, The Rage, Revv, and The Nash collection by following them on Instagram, and by shopping the links below!
Laci — @louloubon
The Rage — @shoptherage
Revv — @shoprevv
The Nash Collection — @thenashcollection
Article by Alicia Mathews — @alicianmathews | firstname.lastname@example.org